August 9, 2023

Addressing Bias in Artificial Intelligence (AI): Ensuring Fairness in Hiring and Decision-Making Algorithms

In this guest blog by Lily Meyers, a creative copywriter,  discusses the influence AI is currently having within business, specifically the hiring processes. She explores the biases in AI Algorithms, how AI is currently used and how business can adopt proactive measures to actively address biases.

The popular and powerful tool of Artificial Intelligence (AI) has the potential to hold significant influence in a variety of industries - from advertising to finance. However, there are concerns about when and how this tool is being used, taking into consideration that it doesn’t have the ability to view the world as we do. There has been a growing concern about the biases that can exist within AI systems, especially when it comes to decision-making and hiring. Given the escalating influence of these algorithms in shaping our society, it’s paramount to tackle bias and improve fairness.

Understanding Bias in AI Algorithms

AI algorithms play a substantial role in learning from extensive datasets to make decisions and predictions by recognising patterns. However, there’s a significant concern when these datasets contain biases or lack complete information. In such cases, the way in which AI works can unintentionally adopt and reinforce those biases, resulting in unjust outcomes. This presents a substantial risk, especially in the context of hiring decisions, as biases associated with gender, race, or socioeconomic background can inadvertently influence the algorithmic processes. Being mindful of these potential biases is essential to ensure equality and avoid perpetuating societal inequities.

How AI is used in recruitment processes

Based on data provided by Predictive Hire, approximately 55% of companies are currently allocating resources to recruitment automation with the firm belief that it will boost efficiency and facilitate data-driven decision-making. AI's application in recruitment has revolutionised traditional hiring methods, offering a more efficient and data-driven approach to talent acquisition. AI-powered algorithms can swiftly sift through vast amounts of resumes, identifying top candidates based on predefined criteria, such as skills, experience, and qualifications.  AI-driven applicant tracking systems (ATS) are also widely adopted, which enable recruiters to automate candidate screening, scheduling, and communication. This reduces administrative burdens allowing HR professionals to focus on strategic decision-making. These tools can analyse candidates' online presence, gauging their cultural fit and potential contributions to the business.

Although AI improves efficiency, it’s important for organisations to maintain ethical considerations, ensuring that the technology remains unbiased and supports a diverse and inclusive hiring environment.

Promoting Equality in Hiring Algorithms

To address bias in hiring processes, it’s fundamental to take proactive steps to ensure a just approach. One technique is to carefully curate training datasets, ensuring they are diverse and representative of the population. By including data from various demographics, we can reduce the risk of algorithmic bias and promote a more inclusive hiring process.

Continuous monitoring and auditing of AI algorithms can help identify and mitigate any biases that may emerge over time. Regular evaluations and feedback loops allow for ongoing improvements and ensure that the algorithms remain fair and unbiased. Transparency in algorithmic decision-making is also essential, as it enables external scrutiny and accountability.

The Role of Employee Engagement in Fair AI

While addressing bias in AI is primarily about algorithmic improvements and data integrity, employee commitment plays a subtle yet necessary role. Fully committed workforces are more likely to actively participate in diversity and inclusion initiatives and advocate for ethicality within their organisations. By doing this, it can lead to higher employee retention rates and engagement of up to 50%.

By encouraging this kind of culture, companies can create an environment where individuals feel valued, included, and empowered. Engaged employees are more likely to provide valuable feedback on AI systems and highlight potential biases they observe, helping organisations identify and rectify any unintended discriminatory effects.

Businesses with high staff involvement tend to have more diverse workforces, which can contribute to the creation of more inclusive datasets. This diversity not only helps reduce bias but also leads to better decision-making, as a wide range of perspectives are considered.


In the ever-evolving presence of AI in our society, it’s imperative to prioritise the resolution of bias and the establishment of fairness in hiring and decision-making algorithms. Businesses can adopt proactive measures such as curating diverse datasets, conducting regular audits, and encouraging a culture of employee motivation to actively address bias, foster inclusivity, and mitigate potential challenges.

While employee engagement may seem subtle in the context of addressing bias in AI, its impact can be significant. Engaged employees contribute to a more inclusive work environment, actively participate in diversity initiatives, and provide valuable feedback to improve algorithms and reduce biases.

Ultimately, a collaborative effort involving both technical improvements and a culture of strong motivation and passion is necessary to ensure AI algorithms make fair and unbiased decisions. By striving for equality in AI, we can harness its potential to create a more equitable and inclusive society.

To learn more about Inclusive Recruitment why not take a look at some of our further resources:

How to move from unconscious bias to conscious inclusion in the recruitment process (To receive exclusive access to our Masterclasses, sign up via our newsletter)

Downloadable Resource:

Inclusive Recruitment: How to Hire Diverse Talent