Becky Shand (She/Her)

Marketing Lead

Marketing Lead
Birmingham, United Kingdom

Becky is an experienced marketing professional with a strong background in brand development across a number of sectors. Becky is passionate about building brands with purpose, and has worked in marketing for over 10 years. Becky leads the marketing team by inspiring creativity and growth both individually and for the business. Becky is responsible for The Equal Group's marketing strategy and communications activities.

Becky believes that we all have a purpose in life and that when we truly embrace our unique qualities we actually unleash our superpowers. Working with The Equal Group aligns with Becky's passion for seeing all people reach their full potential in life.

Becky has a real passion for equality for women and seeing them thrive in their careers. As well as heading up the marketing at The Equal Group, Becky is also a personal Brand Alignment Coach helping people align their passions, purpose and brand messaging. After working in marketing for over a decade, Becky honed her skills within the hair care industry managing brands such as Unilever’s Motions Hair Care. Now being a working Mum of two, Becky knows all too well about the challenges that come with balancing business with family life! She believes in the importance of bringing your whole self into all you do and being confident about the value you can bring to your clients or the company you work for.

  • Becky has pitched her marketing campaigns to multi-million pound hair care brands Motions (Unilever) and nuNAAT (A top Brazilian hair care brand)
  • Becky was responsible for managing Motions hair care brand as the official headline sponsor at London Olympia's Africa Fashion Week London, for two years     running.
  • Becky is the Director of The Bloom Co International, a company formed to help female entrepreneurs connect with purpose through mentoring, networking meet-ups     and brand development support.
  • Becky has a BA Hons Degree in Marketing with Popular Music Production
  • Becky enjoys singing and once performed on Stars in Their Eyes with her younger sister

Becky was one of the first employees at The Equal Group. Through Becky's direction and passion, the marketing team at The Equal Group continue to educate, inspire and activate companies and individuals to take up the challenge to improve their equality, diversity and inclusion efforts.